As the Creative Director, for Zenergy, Joel Is responsible for the creative vision, the look, the feel, and the tone of the Zenergy brand. Working closely with the executive team, in-house marketing and outside creative agencies to ensure company values, brand promise and standards are adhered to. Joel is a meticulous creative professional with a skill set that is uniquely suited to building brands and companies by producing dynamic, marketing and communications collateral. Most recently, serving as the Global Eyewear Category Manager at Smith Optics. Prior to his tenure at Smith Optics, Joel served as the Creative Director for SCOTT SPORTS.